Mini Hoshi began not as a business idea, but as a heartfelt response to a moment every parent knows well: watching your child take their first swing, kick, or throw and realising the equipment in their hands isn’t built for them.
With backgrounds rooted in education, product development, broadcasting, story-telling and a shared love for sport, they saw an opportunity to create something meaningful.
“Mini Hoshi was born from a desire to foster a lifelong love of physical activity, to help children build confidence through movement and to offer families a way to create lasting memories together” says Andy.
Victoria goes on to say “In a world increasingly dominated by screens and sedentary habits, we envisioned sport as a joyful antidote - a way to reconnect with our bodies, our families, and the outdoors.”
But Mini Hoshi isn’t just about equipment. It’s about storytelling.
From the beginning, Victoria and Andy imagined a brand built around a nostalgic character - one that would spark delight in children and resonate with parents. A character that could guide little ones through their first swings and putts, while reminding grown-ups of their own childhood adventures.
This playful figure became the heart of the brand, embodying the spirit of discovery, resilience, and joy.
Every product is designed with intention: real equipment that’s scaled for little hands, crafted to support learning, and infused with the magic of possibility. The brand identity reflects this balance - professional yet playful, educational yet emotionally rich.
“It’s about celebrating growth, honouring the small wins, and making space for wonder” says Andy.
Mini Hoshi is more than a brand. It’s a movement toward meaningful childhood experiences, where sport is not just an activity, but a way to connect, grow and shine.
Because every child deserves to feel like a star and every parent deserves to witness that light.
